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This 12 months’s Royal Ascot (20 – 24 June 2023) was the final of Frankie Dettori’s profession, and this caught the eye with broadcasters choosing up the rights around the globe.
The Royal Assembly was 5 days with the spotlight being the celebrated Gold Cup, through which Dettori rode Braveness Mon Ami to victory, which coincidentally was the main focus of HBA Media’s bespoke manufacturing titled – The Golden Hour.
Beneath a four-year media rights settlement, HBA Media, the worldwide horse racing distributor and co-production powerhouse, was appointed by Ascot Racecourse to characterize its model to a worldwide viewers watching via 26 worldwide broadcasters transmitting Royal Ascot to 176 territories.
It was co-presented by British presenter Tom Stanley and US expertise Michelle Yu, who had been joined by comic and racing beginner Kojo Anim in a extra lively roving reporter function.
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With IMG’s Neil Inexperienced within the director’s scorching seat, day three – higher often called Gold Cup Day – didn’t disappoint, with a number of important moments happening throughout the day and encapsulated into The Golden Hour. Except for the stay racing motion, which noticed Desert Hero’s win within the King George V Stakes giving Their Majesties King Charles II and Queen Camilla their first-ever win at Royal Ascot and the primary win for the Royal Household for the reason that dying of Her late Majesty Queen Elizabeth II, the day’s most important occasion then adopted – The Gold Cup – with Dettori offering racegoers with a spectacular flying dismount.
Beforehand, Golden Hour viewers had loved a four-minute sequence from Ascot’s commissioned Frankie Dettori: A Royal Ascot Love Affair documentary, which fashioned an integral a part of the present. This was complemented with a big quantity of ‘stay hits’ specializing in the distinctive Royal Ascot ambiance, vogue, meals, the Royal Enclosure, the Parade Ring and the Queen Anne enclosure. A 2023 improvement was the merger of Ascot model companions to the display. Companions had been recognized and subsequently featured prominently within the present, corresponding to LK Bennett, Oliver Brown, Moet & Chandon, Raymond Blanc and Howden. Girraphic had been utilised as soon as once more for an authorised opener, star-system graphics and a rendered Ascot map which labored very successfully for an informal world viewers.
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Moreover, HBA and Ascot undertook enhancing ITV Racing’s World Feed for the five-day Royal Assembly. With a world viewers previously unhappy with 10-minute broad display pictures to permit for advert breaks and unlicensed materials, Ascot commissioned a ‘World Feed Add On’ to enhance and assure steady on-brand content material. Introduced by Stanley and Aly Vance, an array of strategic hyperlinks, interviews and options had been co-ordinated inside the world feed working order. This enhanced manufacturing included the collation of in depth VT property from Ascot’s Lookbook and Millinery Collective, Frankie Dettori: A Royal Ascot Love Affair snippets and promotional content material, via to generic on-event meals, vogue and life-style options.
The World Feed Add On was co-produced by HBA and Globecast with Charles Balchin appointed as director for the undertaking. Bespoke graphics had been created by Jeremy Tidy at Joyful Graphics, and these included new and authorised idents, racecards, sting and bumpers.
